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In the South Korean craze, the Hallyu wave – or the worldwide popularity of South Korea’s cultural economy which exports pop culture, entertainment, music, TV series, and movies – contributes massively to their economy.
It is hoped that a bill and a study on the Philippine music industry will develop the industry and help its stakeholders and the economy.
The Philippine National Research Council of the Department of Science and Technology (DOST-NRCP) is about to conduct policy research on the Philippine music industry in support of Bill 8101, or Bill Philippine Creative Industries Act.
The representative of the fourth district of Pangasinan, Christopher “Toff” of Venecia, introduced the bill which calls for the promotion, protection and improvement of the creative economy, where music and the performing arts are important sectors. , according to a DOST-NRCP press release.
“It is high time that we finally give the music industry, among many other sectors of our creative economy, the support and attention it deserves,” said de Venecia in one of his keynote addresses to representatives room.
Dubbed “MusikaPilipinas: Research and Mapping to Understand the Scope and Definition of the Philippine Music Industry,” the DOST-NRCP policy study aims to provide a comprehensive baseline on the economic performance of the music industry. in the country and the specific structure of its actors. , transactions and dynamics of creation and production.
It also intends to identify perspectives and challenges so that an effective reference on cultural policy can be used in the process of building a more vibrant and dynamic Philippine music industry.
Led by Dr. Ma. Alexandra I. Chua, member of the DOST-NRCP Humanities Division, the study will produce a comprehensive mapping, scope and definition of the Philippine music industry to provide music market analysis. country and its current state, in particular by providing information and assessment of its basic socio-cultural and economic data.
The project is expected to reveal the opportunities and vulnerabilities of the country’s music ecosystem in order to suggest key areas for its development, including the type of government intervention possible to support the growth of the Philippine music industry.
Its target beneficiaries are talented young artists, music agents, promoters, managers and producers; struggling musical ecosystems that need to be revived; artists, managers and professional producers from more mature ecosystems in the music industry; decision-makers and cultural executives; and allied personnel of the music industries.
Potential research results include analyzing the data and understanding the economic value that each part of the value chain brings and being able to use it for the strategic direction of industry growth.
The creation of the database of major industry players and institutions and the establishment of a website that will make the study results easily accessible to academics, experts and practitioners are also part of the results.
Improved social well-being of Filipino musical artists and other stakeholders in the music industry is among the potential impacts of the research.
He is also expected to cultivate a sense of pride in Filipino composed music; create stable jobs for musicians, producers and music directors; provide better support to artists to enable them to earn a living from music; and the country’s economic growth.
The terms of reference that will be presented will serve as a starting point for the roadmap that will be the subject of a more holistic and comprehensive three-year MusikaPilipinas research program.
